Paradigm change, or paradigm shift, is a fundamental change in perception and in ways of thinking in the face of new circumstances.(1) In the current climate emergency, the ways in which we design, make, communicate, sell, buy, use, and dispose of fashion products all need an urgent and radical paradigm change. We must all act on the fact that the ever-faster fashion cycles and constantly increasing volumes of fashion consumption and waste are entirely irreconcilable with the finite limits of our planet.
PARADIGM CHANGE
