Sharing is an emerging service business model for the fashion sector that includes online and offline options such as rental or swapping of clothes and subscription models. Sharing can offer the experience of novelty and excitement equivalent to purchasing new items, while at the same time contributing to extending clothing lifetimes through re-use. Sharing models are becoming increasingly popular with the generations of Gen Y and Gen Z, whose awareness of the immediate risks associated with the climate crisis is reflected in their preference of value-based consumption.(1-2)
SHARING
