The concept of sufficiency is integral to more sustainable fashion futures as it recognizes the irreconcilability of the finite limits of the planet with the infinitely increasing rates of production, consumption, and waste of fashion products. Sufficiency thinking acknowledges that material objects, including fashion and clothing, are integral to human culture and that, up to a certain point, they can increase life satisfaction and well-being. At the same time, overconsumption of material things is detrimental not only to humans but crucially also to the environment. Sufficiency is also discussed in the context of circular economy, where it refers to business strategies that actively seek solutions for managing demand and reducing volumes of production and consumption. Examples of such solutions include alternative business models that promote more effective use of resources through re-use, sharing or rental, as well as through raising public awareness of all these options.(1,2)
SUFFICIENCY
