Who Made My Clothes is a worldwide campaign initiated by the Fashion Revolution in response to the absence of transparency in the fashion supply chains and a lack of understanding regarding where and how the clothes we all wear are produced. The campaign aims to raise public awareness and spark curiosity and empathy for the processes and the people behind fashion production, encouraging closer connections between makers and wearers of clothing. Who Made My Clothes is one of the key activities during the annual Fashion Revolution Week, that marks the anniversary of the Rana Plaza disaster in Bangladesh on April 24, 2013. The hashtag #whomademyclothes invites individuals to demand more transparency from fashion brands, through both social media and off-line events that take place worldwide. The accompanying hashtag #imadeyourclothes enables individual makers, manufacturers and brands to respond to the call and demonstrate transparency in their practices. Who Made My Clothes continues to have an immense global impact, demonstrated also by the 700 million impressions of posts on the social media and the hashtag reach of 289 million in April 2019. The number of brands and producers that have responded to the hashtag has grown year on year, with 12,689 posts using #imadeyourclothes during the weeks leading up to and following after the 2019 Fashion Revolution Week.(1-3)
WHO MADE MY CLOTHES
